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NEW YORK, Aug. 18, 2022 /PRNewswire/ — The craft beer market in Europe is expected to observe an incremental growth of 666.34 million liters between 2020 and 2025. The market witnessed a YOY growth of 6.20% in 2021 and the growth momentum is expected to accelerate at a CAGR of 6% during the forecast period. According to the report, the Rest of Europe (ROE) segment has the largest share of the market. The segment includes France, Italy, and other European countries. The increasing number of breweries, rising number of departmental stores selling do-it-yourself (DIY) homebrew kits, and growing number of beer tasting workshops in countries such as France are creating several opportunities for market players. Understand the scope of the full report by Downloading a Sample PDF Report Here
The craft beer market in Europe is fragmented due to the presence of many local and international players. The vendors operating in the market are focused on launching new and innovative products. They are also expanding their market share through partnerships and mergers and acquisitions. With constant innovations and the emergence of new breweries, the market is expected to witness high competition during the forecast period.
Technavio identifies Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc. as dominant players in the market. Although the growing number of microbreweries and craft breweries, product launches, and growing demand for craft beer among millennials will offer immense growth opportunities, stringent regulations and heavy taxation, growing competition from other alcoholic beverages, and campaigns against alcohol consumption in Europe will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The craft beer market in Europe is segmented as below:
The demand for Indian Pale Ale (IPA)-based craft beer has remained significant in the market. The distinct flavor of IPA is one of the key factors for the growing popularity of this variety of beer. In addition, the rising focus on innovating and experimenting with IPA-based craft beer by most breweries is expected to have a positive impact on the growth of the segment during the forecast period.
The off-trade distribution channel accounted for maximum sales of craft beer in Europe in 2021. The segment is driven by the cost advantages of off-trade distribution channels. They eliminate additional costs associated with seating. Besides, the proliferation of supermarkets and hypermarkets that offer various brands of craft beer will have an accelerating effect on the growth of the segment.
The ROE segment will emerge as the key growth region, occupying 65% of the overall market share. The introduction of unique craft beer varieties in countries such as Italy is driving the growth of the segment. Besides, countries such as Germany, the UK, and Poland are expected to emerge as major markets for craft beer in Europe during the forecast period.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our craft beer market in Europe report covers the following areas:
We provide a detailed analysis of around 25 vendors operating in the craft beer market in Europe, including some of the dominant vendors. Backed with competitive intelligence and benchmarking, our research report on the craft beer market in Europe is designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.
Craft Beer Market in Europe: Scope
Report Coverage
Page number
Base year
Forecast period
Growth momentum & CAGR
Accelerate at a CAGR of 6%
Market growth 2021-2025
666.34 million liters
Market structure
YoY growth (%)
Regional analysis
Germany, UK, Poland, Russian Federation, Rest of Europe, Germany, UK, Poland, Russian Federation, and Rest of Europe
Performing market contribution
Rest of Europe at 65%
Key consumer countries
Germany, UK, Poland, and Russian Federation
Competitive landscape
Leading companies, competitive strategies, consumer engagement scope
Companies profiled
Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, Heineken NV, Stone Brewing Co., and The Boston Beer Co. Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution channel
7 Customer landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
SOURCE Technavio
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