What you need to sell your arts and crafts online: Social Media and Photography – United States Patent and Trademark Office

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Join us for this free webinar to learn how to develop and expand your e-commerce presence.

This program is the sixth in a series of monthly webinars held the second Thursday of each month through December 2022. The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.

Although the skilled use of social media can boost sales and enhance visibility and reputation, it remains a topic that has been elusive for many Native American visual artists. It also requires artists and craftspeople to learn how to photograph their products and write detailed, attention-getting, descriptions.

This session will cover:

• Various types of social media available today and how they may be used, whether for advertising and promotion or direct sales
• Product photography
• Writing product descriptions
• Guest artists on the use of social media to promote and sell

All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates, visit the series page.

Additional information

For more information or to request accommodation to participate in this event, please contact Hollis Robinson in the USPTO’s Office of Policy and International Affairs (OPIA).

This virtual program is hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

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