Categories: General News

TikTok is the fastest growing source of news for adults in the UK, survey finds – The Verge

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019.
By choosing I Accept, you consent to our use of cookies and other tracking technologies.
Filed under:
Though viewers are suspicious about its credibility
A survey of news consumption habits has found that TikTok is the fastest growing news source among adults in the UK. According to a report from UK regulator Ofcom, the app is currently used by 7 percent of UK adults as a news source, compared to 1 percent in 2020.
The survey is more evidence of TikTok’s massive and growing presence in the digital world, and illustrates how the app is quickly becoming a go-to source for information as well as entertainment. In the US, for example, it was recently estimated that 40 percent of Gen Z (individuals born 1997 to 2012) use either TikTok or Instagram for everyday searches to find things like where to eat, instead of previous favorites like Google Search and Maps.
Although TikTok has risen fast as a news source in the UK, it’s still only the sixth most popular destination among those aged 16 to 24 (where it’s used by 27 percent of the demographic). That’s behind the BBC website/app (29 percent), Twitter (35 percent), news TV channel BBC One (36 percent), Facebook (40 percent), and Instagram (46 percent).
Among 12 to 15 year olds, the skew towards social media news is much greater. The top three digital news sources for this group are Instagram (29 percent), then YouTube and TikTok (both at 28 percent). However, these news sources are still outpaced by the two most important for teens: talking to family (65 percent) and watching TV (59 percent).
“Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV news, instead preferring to keep up-to-date by scrolling through their social feeds,” said Yih-Choung Teh, Ofcom’s group director for strategy and research in a press statement. “And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.”
This may be a worrying trend for some given TikTok’s reputation as a source of disinformation. (Recent analysis of news related to the Ukraine-Russia war, for example, found that TikTok was a prime vector for spreading “false narratives” about the conflict.) But users seem to be somewhat aware of this problem, with Ofcom noting that social media platforms continue to score worse than rival news sources on attributes like “trust,” with around two-thirds of users of social media sites saying they don’t trust them for news.
Subscribe to get the best Verge-approved tech deals of the week.
Please confirm your subscription to Verge Deals via the verification email we just sent you.
Oops. Something went wrong. Please enter a valid email and try again.

source

InfoLair

Our primary beliefs and values include giving our readers quality material, disseminating information to encourage informed thinking, and supporting policies and ideas. We frequently curate or extract content from reliable online sources in order to uphold those ideals.

Recent Posts

Prince William takes stand against King Charles amid family tensions – Geo News

Prince William takes stand against King Charles amid family tensions  Geo NewsInside King Charles, Prince William's… Read More

1 day ago

Marquette craft fair provides last-minute holiday shopping – WLUC

Marquette craft fair provides last-minute holiday shopping  WLUC Source Read More

2 days ago

Government is not serious about talks: Omer Ayub – Breaking News – Aaj News – Aaj News

Government is not serious about talks: Omer Ayub - Breaking News - Aaj News  Aaj News… Read More

3 days ago

The Solar Power Enthusiasts Importing Their Own Equipment From China – The Wall Street Journal

To read the full article click below: The Solar Power Enthusiasts Importing Their Own Equipment… Read More

6 days ago

Elder Nash Tells BYU–Hawaii Graduates How to Focus on the Savior – Church Newsroom

To read the full article click below: Elder Nash Tells BYU–Hawaii Graduates How to Focus… Read More

1 week ago

Memepad Tutorial: A Step-by-Step Guide – Blockchain Magazine

Memepad Tutorial: A Step-by-Step Guide  Blockchain Magazine Source Read More

1 week ago

This website uses cookies.