Wednesday, 17 August
Whenever the Springboks play nowadays, the mantra is that they have a broader purpose, one that transcends just winning by inspiring hope to a battered South African nation.
Yet the Free State Rugby Union’s (FSRU) hugely successful hosting of this past weekend’s second Test between the national team and Wales, which commanded a sellout crowd of 46 000 – which included the full 42 000 complement of paid tickets – illustrates vividly that the Bok brand plays an important role in providing economic stimulus.
Sport24 has learnt that the match and its accompanying build-up will translate into a sizeable R52 million direct injection into Bloemfontein’s local economy.
The Sport Report – Weekly
Get the Sport Report every Thursday to stay up to speed with everything you need to know in the world of sport.