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YouGov Profiles is based on continuously collected data through rolling surveys, rather than a single limited questionnaire. Figures are drawn from responses collected between March 2025 – March 2026 using a 52-week dataset updated weekly. Data is nationally representative of adults (18+) in the US and weighted by age, gender, education, region, and race.
YouGov BrandIndex tracks daily perceptions of thousands of brands. Rankings are based on the Purchase Intent question: “From which of the following would you be most likely to purchase?”. Scores are reported as percentages, based on daily US surveys weighted using propensity scoring with ACS benchmarks (age, gender, race, education, region). Figures cover the period March 15, 2025 – March 15, 2026 with sample size ranging from 2,990 to 3,096.
Meta title: Americans blend DIY and professional help for home improvement
Meta description: One in three Americans plan home improvements, with most combining DIY efforts and professional support rather than going it alone.
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