Can News Be Made Into a Sustainable Business? – The New York Times

This article is part of our special section on the DealBook Summit which included business and policy leaders from around the world.

Moderator: Marc Lacey, managing editor, The New York Times. Participants: Sarah Alvarez, editor in chief, Outlier Media; Edward Felsenthal, editor-in-chief and executive chairman, Time; Jeffrey Goldberg, editor in chief, of The Atlantic; Errin Haines, editor at large, The 19th; Stephen Hayes, chief executive and editor, The Dispatch; Sara Just, senior executive producer, “PBS NewsHour”; William Kristol, director, The Bulwark; David Remnick, editor, The New Yorker; Danielle Weisberg, co-founder and co-chief executive, theSkimm; Lauren Williams, chief executive and co-founder, Capital B.

“The media” pops up on your smartphone and is thrown onto your front porch. It is transmitted on television sets and is featured in glossy magazines. It’s so varied in so many ways but is similar in one respect: Many Americans don’t trust it.

According to a recent Gallup poll, trust in mass media has hit a near-record low: Only 34 per cent of Americans have a “great deal” or “fair amount” of confidence in the media, while 38 per cent of Americans have none at all.