Celebrated during NC Beer Month, from October 21-30, CCBW will be filled with free events and activities, a job fair and new beer releases to celebrate the breweries in Mecklenburg and surrounding counties. 
Why it matters: CCBW has the potential to bring a lot of outside revenue into the city. “Ultimately, the goal is to make Charlotte a destination for craft beer,” Toth said. “Because it is, I just don’t think the general public knows that.”
How it works: Breweries, cideries, bottle shops, taprooms, craft beer restaurants and beer clubs are all invited to participate in the week of events. “Basically any off or on-site retailer that wants to,” Hudson said. 
Zoom out: Charlotte has a history of hosting brewery festivals, like Untappd and CLT Brewed Week, but Gavin and Hudson say what will set them apart will be the community focus and inclusivity that Charlotte Craft Beer Week was founded on.
The schedule: “Each day, or pair of days, will be themed with different event ideas,” Hudson explains. “Some days will be ‘low-key’ in which breweries are encouraged to plan their own event.” Other days will be anchor events organized by the planners, which everyone is invited to participate in.
What’s next: If you’re a local business owner looking to participate head over to the Charlotte Craft Beer Week website to apply and learn more.